Horus Music × MNGRS.AI: a “create & release” duo made for independent artists
When it comes to distribution, artists want three things: to be everywhere, to keep their rights, and to have real support.
That’s exactly Horus Music’s DNA, and why we’re excited to push a combined workflow with MNGRS.AI: you create and deliver with Horus, then you orchestrate, narrate, and measure with Mike, your AI Artist Manager.
Who is Horus Music (and why we love them)
Founded in 2006 in the UK, Horus Music is a 100% independent distributor and service provider, focused on indie artists and labels.
Key points:
- Global distribution: 150+ digital music platforms worldwide (Spotify, Apple Music, TikTok, Instagram, YouTube, Deezer, Amazon, plus stores in Asia, China, Africa, South America etc.).
- Control & rights: you keep ownership of your music, no opaque clauses or trapping contracts.
- Accessible pricing: starts at a low annual subscription for artists, with 100% of royalties paid out to creators every month.
- Human support: a real, reachable team that supports releases and can offer add-on services (marketing, playlist pitching, video, sync, publishing).
Under the hood, Horus Music relies on its in-house tech: a back office that lets artists and labels deliver music easily, track royalties and visualize analytics.
In short: Horus is here to put your music everywhere, cleanly, at a fair price, with real support.
What Horus brings to indie artists
1. Distribution designed for creators, not for contracts
Horus Music built its offering around a simple idea:
Enable artists and labels to release their music worldwide without giving up their rights and without being diluted by incomprehensible terms.
Concretely:
- You choose when and how to release (pre-saves, pre-orders, timed releases, etc.).
- You keep full ownership of your masters.
- You receive your royalties monthly, with no hidden percentage on the base distribution.
For independents who’ve had complicated experiences with some distributors, this is a real cultural shift.
2. Services that go beyond “just” delivering a file
Horus doesn’t stop at “sending a file to Spotify”:
- Playlist pitching & digital marketing: campaigns to curators, targeted actions on DSPs and social platforms (optional add-on services).
- Publishing & sync with sister company Horus Music Publishing, to administer your copyrights and pursue sync opportunities.
- Video & white-label: music video distribution, B2B solutions for other cultural organizations.
Where many distributors stop at upload, Horus offers a modular service palette around your career.
Where MNGRS.AI completes Horus’ setup
Horus helps you release and monetize your music. MNGRS.AI helps you plan, structure, and tell the story of that release.
At the heart of MNGRS.AI is Mike, your AI Artist Manager.
His role: turn every Horus release into a coherent, actionable campaign.
With MNGRS.AI, an artist distributed via Horus can:
- Diagnose their pro level
The Pro Audit (new) analyzes your catalog, fanbases, and communications to place you on a maturity scale, with clear priorities (what to do now/later).
- Get a 6-week release plan
Mike gives you a week-by-week roadmap: pre-save, key content, email cadence, press pitching, follow-ups, post-release. No more “I don’t know what to post.”
- Generate the assets
Social posts, captions, fan emails, blog/playlist-curator pitch, EPK, smart link, banners… Everything is generated from your track + your info, staying aligned with your world.
- Secure a “playlist-ready” sound
With pro mastering, you get a radio-ready result (clarity, punch, tonal balance, competitive loudness, reliable cross-platform translation) to maximize playlist chances and a strong first impression.
- Track what works
Horus/DSP stats can fuel your decision-making: what performs, what converts, where your fans are.
Where Horus gives you the data, MNGRS.AI go further and translates it into decisions for the next release.
Horus + MNGRS.AI: a complete workflow for independent artists
1. Plan
Prepare your release in MNGRS.AI:
- Run the Pro Audit
- Create your 6-week plan
- Generate your first assets (teasers, announcements, emails)
2. Distribute
Deliver your music via Horus Music:
- Choose your dates
- Confirm the platforms
- Optionally request add-on services (marketing, pitching, video, etc.)
3. Activate
Once the date is set, MNGRS.AI orchestrates the entire promotion:
- Content to announce the release
- Storytelling around your visuals, narrative, and behind-the-scenes
- Smart links, press pitch, ideas for longer content (live sessions, recap, etc.)
Meanwhile, Horus ensures everything is in place on the DSP side and that your revenues are collected correctly.
Result: instead of enduring your release, you have a process: distribution + strategy + execution.
Which artists is this duo ideal for?
- Serious artists already distributing with Horus who want to stop improvising their promo.
- Independent labels that need to process multiple releases (several artists, multiple calendars) without staffing a full marketing department.
- Growth-stage artists who are starting to gain streams and want to invest smartly in their careers but don’t know where to start (data, content, release plan).
How to get started
Already with Horus Music?
- Log into your Horus account as usual.
- Use the link or dedicated offer shared by Horus to MNGRS.AI.
- Launch your first release plan with Mike in minutes.
Using MNGRS.AI and looking for a good distributor?
- Check out Horus Music’s offer (plans starting at a low annual cost, 100% of royalties paid out, add-on services à la carte).
- If your goal is to release regularly, keep your rights, and have a real team you can talk to, Horus is an excellent candidate.
In short
- Horus Music: top-tier, global distribution, rights control, human support, advanced services for artists & labels.
- MNGRS.AI: an AI manager that turns each release into a structured campaign, with plan, assets, and follow-up.
Together, we want every release to be more than “just another upload”, a real career chapter: better prepared, better told, better distributed.
🎧 Ready to launch your next release with Horus + MNGRS.AI?
Pick your distribution, let Mike run your plan, and focus on what you do best: the music.
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